Newquay has plenty of generic ice cream vans and stands, but one spot does something genuinely different, and it's worth seeking out specifically rather than settling for the nearest cone.
Ruby's Ice Cream is a stylish shop with an unusual, changing flavour list, served from a converted camper van inside — genuinely worth the visit for the setting alone, but the ice cream itself holds up too.
A lot of seaside ice cream shops run the same dozen flavours year-round without much thought — Ruby's changing approach means there's usually something worth trying that you won't find at the generic stand two doors down.
Eating ice cream from inside a converted camper van isn't just a gimmick — it's a genuinely fun, photogenic stop that makes an ordinary treat feel like more of an occasion, particularly with children.
Given its popularity and relatively small size, Ruby's can get a short queue on a hot summer afternoon — worth building in a few minutes' wait as part of the plan rather than expecting an instant serve.
A shop that keeps the same dozen flavours year-round rarely surprises you — Ruby's willingness to change things up means there's genuinely something to look forward to on a return visit, rather than just repeating your usual order out of habit.
Given its central position, Ruby's works well as a natural stop between two beach sessions in the same day — a proper treat rather than a rushed grab on the way past.
See the full Newquay guide, filtered by who's with you.
Open the Newquay guide →